“To achieve mass adoption in Web3, our users must provide an experience that opposes that they are used to in Web2. Platforms such as Spotify and YouTube Excel to fit users immediately with relevant content. This level of personification is essential for a seamless web3 experience,” said Han Jin, CEO and founder of the Buwhale, of the x spaces.
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This fundamental shift to user -centered experiences is where Bluwhale’s unique value proposition comes into play. Bluwhale offers a decentralized protocol for artificial intelligence that uses users with businesses based on contextual understanding. “We’re essentially the tinder of Web3,” Jin said, “because we help businesses identify their ideal users and connect it to the individuals.”
Users empowered by data ownership
The platform gives users control over their data. Users can connect their wallets, claim their blockchain profile, attach social profiles and provide additional information. What it distinguishes from traditional platforms is the ability for users to earn their data.
Companies interested in a specific type of user can access profiles. As the demand for the data of a specific user grows, Bluwhale introduces a mechanism that makes it more expensive for others to access.
“In Web2, businesses such as Tiktok and Facebook start with niche data and gradually build their AI capabilities. However, on the blockchain you have a wide range of applications that generate data from play to decentralized finance (defi). This means that the information you can collect about a user is much richer and more comprehensive,” Jin noticed.
In addition, Jin emphasized that the user’s privacy and security is at the core of Bluwhale’s platform. “We do not sell data; we create a data market where businesses with relevant users can link. Blewhale prioritizes users’ privacy by ensuring that data is only shared with companies that have explicitly chosen users to fit with the right opportunities. It is more valuable than to bomb them simply with ads.”
From social graphs to knowledge graphs
If you move beyond traditional AI models, Bluuhale utilizes knowledge graphs to improve AI’s understanding of users. Jin explained the difference between the social graphs used by companies such as CyberConnect and Farcaster what analyzes interactions and builds user profiles, and Bluwhale’s approach:
“Our approach is similar, but we use a more sophisticated structure called a graph. Think of a graph as a software representation of a human brain, with interconnected low relationships, hierarchies and information stored as memory and constantly optimized by neural networks.”
Jin further made clear that knowledge graphs, or spaces, are more contextualized by achieving additional layers of behavior and profile data. This data is extracted from smart contracts and decentralized applications (DAPPs) to form holistic user beds, which provide a richer and more comprehensive understanding of users. “By organizing data in this way, we can create a more intelligent AI system.”
The AI system that develops Bluwhale goes beyond basic categorization to make nuanced, highly personalized recommendations. Jin outlined how this deep personification works: ‘Instead of exposing a user as’ a 40-year-old man who likes to trade crypto’, Bluwhale can understand the user’s specific interests and behavior, such as a middle-aged man who plays video games on a large scale and has a great interest in defi. ‘
By understanding these finer details, AI of Bluwhale creates more accurate profiles and forms a more personal experience for users – a key to adopting web3, according to Jin.
The symbiotic relationship of AI and blockchain
“We believe that AI should serve humanity, not the other way around,” Jin said, emphasizing the synergy between AI and Blockchain. “AI and Blockchain are also mutually beneficial. Blockchain can drastically reduce the costs associated with AI by open data and decentralized computer, while also improving the performance and reliability of AI.
This interaction between AI and Blockchain also offers new possibilities for decentralized AI management. “Our Bluai token holders will say in the future of AI,” Jin emphasizes. The upcoming node sale, set for September to November 2024, will give early acceptors access to signs and management rights, empowering users to contribute to data verification, management on the future direction of AI and a AI network to decentralize through billions of mobile devices.
When the conversation moved to the future, Jin envisaged a world where digital interactions became valuable assets. “As we deal with different digital services, we collect data,” he explained. “In the future, every digital transaction and interaction in digital footprints will be stored, transforming individuals into measurable financial units, a complete new asset class, creating a financial system that does not exist today.”
This shift to the ownership and control of data can redefine how individuals interact with the digital world, and put users in control of their data and create new economic models based on data as an asset.
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