Founder of Abu Dhabi-based game and technology development studio Anthony Anderson contributing to the growth and evolution of the UAE’s gaming industry
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In recent years, the intersection of blockchain technology and gaming has given birth to what enthusiasts now call Web3 gaming. This innovative approach to gaming leverages the decentralized nature of blockchain technology to transform traditional gaming experiences in unprecedented ways. From ownership of in-game assets to decentralized economies, Web3 gaming holds the promise to revolutionize the gaming industry as we know it.
How does it work, you ask? Using blockchain technology, game developers can create ecosystems where players have true ownership of their in-game assets. This ownership is facilitated by non-fungible tokens (NFTs), unique digital assets that are secured and verified on the blockchain. In Web3 games, players can freely buy, sell, and trade these NFTs, giving rise to vibrant player-driven economies.
One of the most exciting aspects of Web3 games is the concept of play-to-earn. Unlike traditional games where players invest time and money without tangible returns, Web3 games allow players to earn real value from their gaming experiences. Through various game mechanics, players can accumulate valuable assets such as NFTs or cryptocurrency tokens, which can be traded or converted into fiat currency.
Despite its immense potential, Web3 gaming is still in its infancy, with several challenges and obstacles. Scalability, user experience, and regulatory concerns are just a few of the obstacles that must be overcome for Web3 gaming to reach its full potential. Additionally, widespread adoption will require education and awareness efforts to bring both players and developers on board Web3 platforms.
At the forefront of this in the UAE is Param Labs, an independent game and technology development studio, specializing in multiplayer blockchain games, AAA design and innovative technology. It has worked with popular gaming giants such as Activision, Epic, EA, Ubisoft and others.
“Currently we focus on Web3 game, infrastructure and game platform development,” said Anthony Anderson, 24, founder and CEO of Param Labs.
Using their independent pixel-to-poly technology, users can take their 2D images or NFTs and turn them into 3D playable avatars. This has already been implemented in Param Labs’ first free-to-play game Kiraverse. The game allows users to compete and earn digital assets in competitive game modes or in an exciting open world experience. Players can team up to earn tokens and assets that they can freely trade, enter risk-based matches to earn crypto, or even use the option to import custom characters into the game by importing their pixel-to-poly service.
“With a current focus on character creation, we have future plans to diversify into human replication and broader asset varieties, showcasing our continued innovation in the gaming industry,” Anthony added.
Furthermore, he discussed Param Labs’ transition into the Web3 space and how it intends to contribute to the growth and evolution of the UAE’s gaming industry. Excerpts from the interview:
Param Labs has successfully transitioned into the Web3 space, focusing on game development and infrastructure. What inspired this transition, and how did it contribute to the company’s growth and success?
Param Labs’ goal has always remained the same: we have set out a vision to further advance the fastest growing sector of entertainment by leveraging emerging technologies to enhance the value players and studios derive from gaming experiences. It was inspired by seeing many apparent issues in the gaming industry that prevented it from scaling to its full potential, issues that are solvable by leveraging new technologies like blockchain and AI. This focus contributed significantly to our growth, as being a leading developer at the forefront of such an early stage in web3 enabled us to capture a large portion of the market share early on and propel us forward.
How do you believe pixel-to-poly and Param Labs’ focus on Web3 gaming will contribute to the growth and evolution of the gaming industry as a whole, especially in the UAE?
Web3 games are still in their infancy. But that’s how the internet was when it first came out. A path to wider adoption leads when users receive answers to their questions or problems. With Param Labs and our game Kiraverse, we are trying to build an answer to an existing stigma surrounding web3 games within the gaming industry as a whole. All the genres within the gaming ecosystem will benefit from web3 game elements, especially those with deep in-game economies.
Compared to the multi-billion-dollar gaming industry, the web3 game market is still new. However, the growth potential is quite high, and we have seen that crypto games can have explosive user and activity growth. As web3 games mature and games move beyond the classic “play to earn” model, we are bullish on the future of the industry.
Pixel-to-poly doesn’t just create images in in-game characters, what it essentially does is allow for personalization. And personalization is a key ingredient that allows game studios to create experiences that are highly unique, relevant and impactful because they are tailored to each player’s experience. Economies like the UAE pride themselves on elevating customer experiences for its people, so personalized gaming experiences within the web3 through pixel-to-poly will grow and develop the gaming industry as a whole, especially within the UAE.
As the founder, what is your long-term vision for Param Labs, especially in terms of driving innovation in the gaming and Web3 sectors? How do you see the company developing in the UAE in the coming years?
Param Labs is not just a gaming platform; it’s a realm of platforms where players are creators, shaping the future of gaming with every action.
My long-term vision is to create a platform that provides real value to millions of users, while empowering individuals and studios with the tools they need to seamlessly develop next-generation gaming experiences. I imagine Param Labs to be one of the very first companies to disrupt the traditional gaming market and introduce true adoption of emerging technologies in gaming, which will further improve gaming and web3 as a whole.
Param Labs was also selected to be part of Abu Dhabi’s global tech ecosystem, Hub71, and its $2 billion digital assets+ program, which was an exclusive event, starting with only seven leading startups. We aim to develop within the UAE by becoming one of the largest technology studios in the region, benefiting from the proper regulatory clarity here, which really allows us to scale to our full potential.
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