In the rapidly evolving landscape of AI and natural language processing, ChatGPT has emerged as a powerful tool with numerous potential applications.
There are abundant lists of creative and imaginative use cases for generative AI tools like ChatGPT. But in a corporate context, it is crucial to determine the most pragmatic and pertinent applications for specific business needs.
Explore the importance of accurately assessing ChatGPT’s capabilities, compare OpenAI’s ChatGPT Enterprise plan to the free version, and review practical use cases that can benefit businesses.
Evaluate the benefits and limitations of ChatGPT
ChatGPT is a language model that generates text based on the input it receives. It can provide coherent responses and simulate human conversations. However, it is not foolproof, and it sometimes produces biased or inaccurate content, in part because the model was only trained on data up to September 2021.
Additionally, ChatGPT’s training data is unverified, and the model can generate answers to users’ questions even when no factual information exists—a phenomenon known as hallucination. Also, because the data is not aggregated, it often contains biases that do not necessarily align with business or customer priorities.
Together, these limitations mean that organizations must be judicious in their use of ChatGPT. This is especially the case for applications that involve the input of sensitive information or the use of the model in important decision-making processes.
ChatGPT Enterprise, ChatGPT Plus and ChatGPT Free Edition
As of August 2023, OpenAI offers a ChatGPT Enterprise version for businesses along with a free version and a Plus version available for consumers. Understanding the differences between these options is essential for businesses to make an informed decision.
Control and adjustment. The Enterprise edition offers more control and customization, with longer inputs, more advanced data analysis features, and stronger privacy protections for input data. This is valuable in scenarios where accuracy, security and precision are paramount. Scalability. While the free and Plus versions of ChatGPT are a good starting point, they may not be suitable for large-scale enterprise applications. The business plan offers better scalability and monitoring, ensuring that ChatGPT can handle increased workloads and concurrent users. Support and maintenance. OpenAI’s business plan includes dedicated support and maintenance, ensuring the model runs smoothly and efficiently. This is crucial for mission-critical applications. Cost. While ChatGPT Plus costs $20 per month per user across the board, ChatGPT Enterprise’s pricing varies. Businesses must weigh the potential benefits of the additional features against budget constraints when deciding.
Practical use cases for enterprises
Before implementing ChatGPT, organizations should investigate the most pragmatic use cases within an enterprise environment.
Content creation. ChatGPT can help generate high-quality content for blogs, websites and marketing materials. It can be a valuable tool for content marketers and copywriters by providing ideas, concepts and suggestions for improvement. This is especially true for users who are already familiar with the area they are writing about and just need help coming up with concepts and outlines. ChatGPT can also be useful for creating content in HR, such as job summaries based on user input on what tasks they perform or interview questions based on a role description. Coding. Although not recommended for complex tasks, ChatGPT can generate basic code scaffolding in many languages. Despite generative AI’s great potential to write routine code and help build frameworks, only experienced engineers should use ChatGPT as a time saver. Marketing. By automating customer interactions and responses on websites and social media platforms, ChatGPT can improve customer engagement and support. It can also help in creating compelling ad copy and email marketing campaigns. Research. ChatGPT can accelerate the research process by summarizing articles, answering questions and generating insights from large amounts of text data. Researchers can use it to extract valuable information from academic papers and reports. In addition, the paid version of ChatGPT offers web browsing, which is useful for tasks such as producing a list of companies that meet specific requirements for services and functionality. Search engine optimization. ChatGPT can help optimize website content for search engines by suggesting relevant keywords, meta descriptions and content structure. This can improve websites search engine ranking and visibility. Data analysis. ChatGPT can help interpret data and generate reports, making data analysis more accessible to a wider audience within an organization. It can also help identify trends and patterns in data sets — especially useful when focusing specifically on internal company data. Customer service. Integrating ChatGPT into customer service systems can improve responses to common customer inquiries and issues, reduce response times and increase overall customer satisfaction. Legal and compliance. Legal teams can use ChatGPT to analyze contracts, legal documents and regulations, to ensure the organization complies with evolving laws and regulations. This can be useful when a company is entering a new state or country with unfamiliar guidelines and laws. Product recommendations. E-commerce businesses can use ChatGPT to generate personalized product recommendations for customers, improve the shopping experience and increase sales. Language translation. Businesses operating in global markets can use ChatGPT for real-time language translation, facilitating communication with customers and partners worldwide.
Next steps
How and why businesses should develop a ChatGPT policy
Explore real-world examples of AI implementation success
Dig deeper into AI business strategies
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